This project with UNICEF Syria focused on supporting the development of young people’s skills and capacities and providing them with opportunities to design, develop and establish social and business entrepreneurship initiatives that can improve their livelihoods and create innovative solutions to some of the social problems faced in the community. This included training, mentoring, and micro-funding.
C4D Support conducted a training of trainers of UNICEF Syria’s social media partners, developed a training curriculum and mentored a promotional campaigns design. Training was carried out in Arabic and English.
Project Activities include:
- Curriculum Development: C4D Support provided a youth-oriented training curriculum in Arabic that specifically covered theoretical concepts of civic engagement and communication, the forms of use social media for youth participation and business promotion, introduction to social media platforms and ways of use of each platform, the design of editorial calendars and campaigns planning, basic multimedia skills for social media, writing techniques for multi-platforms as well as networking, audience segmentation and engagement strategies. The curriculum covered relevant examples to the Middle East and Syria.
- Training of Trainers: C4D Support trained members of the ‘The Syrian Researchers’ network as trainers to deliver the curriculum to the beneficiaries and conducted the ToT, guided the trainers on training plans in Syria and mentored progress.
- Training of youth groups: C4D Support in collaboration with the Syrian Researchers delivered a four-day workshop (total 72 days of training) on social media skills for youth participation at six locations as follows: Homs governorate (3 workshops, total 12 days), Damascus and Rural Damascus (10 workshops, total 40 days training), Aleppo (1 workshop, total 4 days), Hasakeh Governorate (2 locations, total 8 days), Tartous Governorate (2 workshops, total 8 days).
- Mentoring services: C4D Support, in collaboration with the Syrian Researchers assisted youth trainees with social media campaigns. The mentorship style was customized to each beneficiary and with time allocated by the Syrian Researchers to support, and promote the campaigns.